About The Brand

Owned and Operated by Marine Corps Veteran Darian Blakes, the idea of the Gold Standard Brand LLC came from my personal ethos of providing the best effort, or the Gold Standard, to anything and everything I set my mind to. As a Professional Barber, this provided me with the opportunity to exercise this standard of professionalism everyday and soon this evolved into a way of life. In 2022, The Gold Standard Brand LLC was born.